Advancing and promoting sustainable fashion in Singapore and beyond.
Consumer
Love shopping for clothes?
Before you make your purchase, think about who made them, were they treated fairly?
What material is your garment made from?
Do you really need an extra item in your wardrobe?
The business of fashion has changed over the past 15 years, it has become more wasteful, and its social and environmental impact is far reaching. Think about the impact of your next garment purchase. Or better yet, purchase from sustainable fashion brands.
Designer
Why not grow your own sustainable fashion brand?
“73% of Indians and 79% of Chinese say they actively buy responsible brands, while 49% of Western Europeans and 44% of Americans say they actively buy responsible brands.” Accenture, 2014
How do fashion designers:
a) design to reduce consumption?
b) design products that have minimal environmental impact?
c) design products that have minimal social impact?
d) increase public awareness of alternative fashion options?
"Decisions made in design are responsible for 80-90% of a product's environmental and economic costs" T Graedel, 1995
